The attention-grabbing Sony Ericsson XPERIA Pureness posed for an extensive photo shoot, showing off its one of a kind screen. Transparent screens that have so far been the stuff of concept renderings are now coming to a store near you.
We've seen the concepts (take the Nokia Morph for example), but at best we see them in some new techno-thriller. With the LG GD900 Crystal, LG also used transparency as a design element but it simply used existing technology in a creative way. The Sony Ericsson XPERIA Pureness on the other hand borrows technology from the future.
The XPERIA Pureness promises to bring some fresh blood and luxury into the XPERIA brand. With its transparent screen and sleek, minimalistic design, it's set to tackle luxury phones, while its XPERIA X2 and X3 cousins take aim at high-end have-it-all phones.
This is the first attempt and the screen of the XPERIA Pureness has some limitations - the screen is small and is only monochrome. It's not all bad however, from the photos it seems that it has pretty good contrast and viewing angles. We don't know what the screen resolution is and how it fares under direct sunlight is also a mystery.
In the next iteration, the problem of size will probably be solved and figuring out how to add color support shouldn't be too hard, should it? From there, adding touch input capabilities is a piece of cake, since the technology has been around for quite a while now. Oops, sorry! We got carried away daydreaming, but we're keeping our fingers crossed.
The Sony Ericsson XPERIA Pureness is expected to launch in November for a rumored posh price of 699 euro (1000 dollars).
